Peruffo Jewelry is tied, since its foundation, to an artistic vision of the jewel and to cultural promotion; it is now strengthening this bond by launching PArt – Peruffo Jewelry for Art – a collaboration project developed with international artists, which goal is to create an artwork/jewel, and its enhancement.
The artist can create a relationship with the company’s artisans, getting to know their creative, artisanal and technological processes to achieve the invention of a unique piece, an artwork, a jewel.
The first artist chosen for this project is Anna Franceschini, whose artwork/jewel is officially being launched in December, on the occasion of the group show “MPP, Même pas peur”, curated by Davide Stucchi at Galleria Martina Simeti in Milan.
Anna Franceschini narrates us the genesis of DEMONSTRATIONSRAUM.
“The piece arose from an intense period of study on the then – in the 20s – nascent exhibition design, when the concept of exhibition and installation as we intend it now was stabilizing. The project is inspired by the “Demonstrative Rooms” that El Lissitzky created in 1926 and 1927 in Dresden and Hannover.
The Rooms are unique in the exhibitions history: they were different from artworks but were also too personal to only be a display, so that they represent an utterly perceptive experiment for the visitor and an anti-essentialist way to display art. The room acts as a big optical game that is activated through the movement of the visitor inside the room.
As he/she is moving, the walls, composed by slats of alternate colours and positioned following a regular distance, get alive through a moiré effect, questioning the relationships between artwork, display and viewer.
I created the sculpture as one of these rooms. The effect in this case is maybe more oriented towards who is wearing the jewel than to who is seeing it. The real visitor of the jewel room is the person who is wearing it, the one who feels the perceptive change related to the jewel-installation.
The jewel functions as a vision tool, a mostly coercive one, a discipline of the gaze which is only partially adjustable, thanks to some moving elements, such as the little curtains made of small metal bars. My goal is to make sure that this facial device is always being felt and present, never forgotten. A disciplinary jewel that imposes the sense of the physical reality of our personified gaze, through its temporary impairment.”
MPP, MÊME PAS PEUR
a cura di Davide Stucchi
5 dicembre 2020 – 30 aprile 2021