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OUR BRAND – Contemporary jewels made in Italy

It’s from Fratelli Bovo’s 40 years of experience and research in the art of jewelry, that the path of Peruffo starts: a jewelry brand with an incisive character, always recognizable. Competence and sensitivity towards the subject combine with the use of innovative techniques, in a brand characterized by experimental design and style always in contact with the contemporary culture trends.

THE VALUE OF RESEARCH

To design a new vision of contemporary jewelry: in Peruffo’s view, research and experimentation are the starting points. Unconventional shapes, timeless objects, links between jewel and design complement.

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Contemporary Design

The alchemical, material union between man and woman: female force and male grace join together in objects redefining old patterns and resolving old divisions. Finally limitless, seasonless, timeless.

Objects free from the constraints of appearance, targeting multifaceted and informed audiences, confident in their choices in every area, evolved and transversal. Precious materials are declined in the most precise of forms: the jewel, whose first purpose is the intrinsic need to be pleasant to the senses. Gold and precious stones creating designs competing with architecture and fashion, and drawing from contemporary aesthetics objects that keep their value over time – emotional, material, artistic.

Artistic Contamination

In Peruffo’s view, the contemporary jewelry must expand the scene of the current arts, and re-think the very idea of the project, through the constant collaboration with emerging designers coming from the most diverse creative contexts. In Peruffo’s view, the contemporary jewelry is an open field, where goldsmithing craft, contemporary art, and design reciprocally influence each other.

A precise and definite concept, a convergence of planning and originality aiming for a new idea of jewel: multiple contaminations, a never-ending journey into the suggestions of contemporary art, culture, and design.

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LOOKBOOK

Peruffo jewels are created for those who can recognize the value of creativity and understand its suggestions, who are not afraid to choose, who are fully aware of their own desire.

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Peruffo Journal

  • IN CONVERSAZIONE CON JACOPO MILIANI

    We are meeting the artist Jacopo Miliani, with whom Peruffo has had the pleasure to collaborate on the occasion of La Discoteca, a project which is focused on the first cinematographic work of the artist, but that is declined in many ways, from an exhibition......

  • SEEN BY: EOS, SARA SCANDEREBECH

    EOS by Sara Scanderebech   The horse has always been a symbol of beauty, pride and freedom. In mythology, it appears in different guises, such as the unicorn or the winged horse, and it is often found beside gods and goddesses. A divinity who is......

  • IN CONVERSATION WITH GABRIELE ROSATI + GIULIA PARENTI

    A young photographer, Gabriele Rosati, and a young stylist, Giulia Parenti, share their creative universe with Peruffo Journal on the occasion of the launch of their last project, “Archivio di Persone”. A tale made out of faces and stories besides Ink_Capsule 1, the latest capsule......

  • IN CONVERSATION WITH ANNA FRANCESCHINI

    Visual artist living and working in Milan, she showed her works all over the world, from Brazil to Paris, from the Netherlands to New York, passing through Spain, Portugal and obviously Italy. Her research unravels through different media, from video to performance, installation and displays.......